Tilly Whitfeld

Content creator in Sydney. Western's mum.

Social media has been my full-time job for five years: my own following, and campaigns for some of Australia's biggest brands.

Collabs and brand deals: get in touch.

Tilly Whitfeld in a white knit, smiling, in front of an ink-brush artwork.

What I've done

  • Big Brother Australia

    Housemate in 2021. That's where a lot of people first met me.

  • 400,000+ followers

    Across TikTok and Instagram, built over five years.

  • MUM SHAMED

    The podcast I host.

The business

Doomscrollers.

Social media coaching for small businesses. You send me your account, I read it, and you get back exactly what to post, when, and why.

It starts with a one-off audit. Members get a plan every fortnight. And there's the Handbook: everything that works on Instagram and TikTok right now.

Go to Doomscrollers

Get in touch.

Collabs, brand deals, or the waitlist for whatever I make next. Tell me what it's about.

Used to reply to you, nothing else. Read the privacy note.

Tilly Whitfeld is an Australian content creator based in Sydney and mother to her son Western. She was a housemate on Big Brother Australia in 2021, has more than 400,000 followers across TikTok and Instagram, hosts the MUM SHAMED podcast, and runs Doomscrollers, a social media coaching practice for small businesses, at doomscrollersocials.com. This site is where to reach her about collabs and brand deals, and where to sign up to hear about new ventures first.